under this slogan, the K & K Recycling System company carried out the first ecological campaign in the Primary School and Middle School in Bielsko-Biala on 16/04/2015. The ecological action was aimed at presenting the problem of increasing amount of waste, indicating the inconvenience of wild dumps and landfill as well as making the youngest citizens aware of why waste should be segregated, how each one influences the significant reduction in the volume of produced “garbage”. On the example of an active recycler, the company presented the operation of a recycling plant, demonstrating what is happening with plastic waste – in this case, all kinds of foil from the moment it was declared unserviceable to the point of producing a re-granulate and then a finished product such as junk bags. To much surprise, the presentation aroused interest among the youngest students who took very active part